Flood Wiki

The Flood Wiki is on line.

The Flood Wiki developed for the Flood Aware project is on line!
More information will continuously be added to it.

Check the Flood Wiki. (www.floodawarewiki.eu)

Other results

In order to reach our goals three actions will developed: constructing an infomation back bone, setting up awareness raising campaigns and communicate about the poject's results.

Setting up an information back bone

Professionals and academics have developed a lot of knowledge on flood preparation (contingency plans, protection measures) but, as it is stored in many different places, it is hard to retrieve this information. Practical experiences of dealing with actual floods and lessons learned could add value to existing knowledge, but remain mainly in the heads of individuals. Collecting and storing all information, appointing it to specific target groups (citizens, emergency services, policy makers) and making it available to them, helps these target groups to prepare better for floods, thus making societies as a whole more resilient.

In Flood Aware written information and the practical experience will be collected and made available in the partners regions. All information gathered will be stored in one central database that will function as the backbone for all further activity. Part of the backbone will be an information centre that is open to professionals and the public. The information centre will also actively work on raising awareness, stimulating preparations and helping regions that deal with an actual flood to find information about appropriate measures. This centre will be housed by the Flood Museum in Ouwerkerk in Zeeland. In a modern way people will experience here what consequences a flood can have on their lives.

HZ University of Applied Sciences currently sets up a semantic wiki around flood themes. With this wiki both professionals and citizens can easily search for information on flood related topics and simply navigate to connected issues. The outline of the wiki has been developed, the coming months will be used to fill it with all availlable data. By the end of 2012 the information back bone will be released to the public.

Developing modern marketing campaigns

In the past, many information campaigns to increase awareness and preparedness for floods have been developed and carried out. In many cases the results of the campaigns did not live up to expectations, mainly because the messages were too general meaning that people were not engaged by them. A more commercial approach, making use of modern technology to 'sell' the safety products and using specific elements for specific target groups could be successful.

The working committee will collect information about previous and existing awareness campaigns. The experiences of awareness campaigns will be compared with a number of successful commercial marketing campaigns using modern communication methods (e.g. social media and smart phone applications). From the theory, a number of tools and methodologies for successful awareness campaigns will be developed.

To be succesful interaction with the different target groups is essential from the start. During the project these groups will be involved in interactive sessions. What questions do they have? How would they like to be informed?

Each partner region will combine tools, methodologies and practical experience for an awareness campaign for a specific target group. Somerset County Council will aim at communities, MSC will develop a campaign for children, Province of Zeeland will aim at SME's. These campaigns will be carried out in the regions and evaluated.

Spread the news

What we learn from our campaings we will share with interested organisations in the EU. Actively!

Therefore Flood Aware will do a presentation about 3d flood visualisations during the meeting of the Coastal Communities 2150 on 27 June. The first results will be presented to the public at the European Territorial Cooperation Day on 21 September. At our international conference on 31 January 2013 and 1 February we will show more results and invite speakers that can tell about the use of flood preparation from experience.